Why Does It Matter?
So What is the Big Deal?
You have a website and your customers say they like it. What is the Big Deal?
The problem with so many brick-and-mortar businesses today is that the website is merely a brochure. Many are beautiful, well designed and full of relevant information. When people get to it.
Businesses who sell on line are well aware of the main challenge: Getting people to find them on the vast Internet. Land-based businesses are rarely as acutely aware of the fact that there are thousands of prospective customers who simply do not know anything about them. Their orientation is good location, good signage, excellent customer service and other factors such as parking and visibility.
If we assume most, if not all of those factors have been taken care of, the one significant thing that can be added is a powerful web presence. The web is perfectly designed to introduce new customers to businesses they don’t know. They find businesses in online searches; They judge them by the opinions of others who post opinions in a dozen different reference sites; They find them with instantly-available maps.
Sadly, far too many businesses are not even registered in the reference sites – nor do they have any idea what is being said about them on these sites. Very expensive ignorance.
Given the state of the world right now – and it will not always be this way – is that so few businesses are aware of this huge gap that those who do can take advantage of it and totally dominate their category in their own geography.
But, there are so many moving parts, it is impossible for a business owner to create, monitor and update all of the different elements and still run a business. Hiring staff to do this is expensive, inconsistent and difficult to manage and monitor.
The good news is that MobiDITTO can take all of these moving parts and establish a single point of contact, absolute certainty that everything will get done and easy-to-read management reports about the activity, progress and results. And, all for the cost of one minimum-wage employee.
You have a website and your customers say they like it. What is the Big Deal?
The problem with so many brick-and-mortar businesses today is that the website is merely a brochure. Many are beautiful, well designed and full of relevant information. When people get to it.
Businesses who sell on line are well aware of the main challenge: Getting people to find them on the vast Internet. Land-based businesses are rarely as acutely aware of the fact that there are thousands of prospective customers who simply do not know anything about them. Their orientation is good location, good signage, excellent customer service and other factors such as parking and visibility.
If we assume most, if not all of those factors have been taken care of, the one significant thing that can be added is a powerful web presence. The web is perfectly designed to introduce new customers to businesses they don’t know. They find businesses in online searches; They judge them by the opinions of others who post opinions in a dozen different reference sites; They find them with instantly-available maps.
Sadly, far too many businesses are not even registered in the reference sites – nor do they have any idea what is being said about them on these sites. Very expensive ignorance.
Given the state of the world right now – and it will not always be this way – is that so few businesses are aware of this huge gap that those who do can take advantage of it and totally dominate their category in their own geography.
But, there are so many moving parts, it is impossible for a business owner to create, monitor and update all of the different elements and still run a business. Hiring staff to do this is expensive, inconsistent and difficult to manage and monitor.
The good news is that MobiDITTO can take all of these moving parts and establish a single point of contact, absolute certainty that everything will get done and easy-to-read management reports about the activity, progress and results. And, all for the cost of one minimum-wage employee.
