A website should be a sign-shaker, polished salesperson, professional manager, smiling cashier and top-notch customer service department all wrapped into one, in other words, an active, vibrant representation of the business behind it represents. The website should be fresh and, from time to time, different so that it is always interesting.Realistically, far too few businesses see their sites that way. They get one up and wipe their brow and let it sit. The site is a checkmark of something accomplished, not an active tool to be used every day. MobiDITTO clients enjoy a dynamic site that does the job of engaging visitors, not merely handing them a brochure.